Image Source: autocarindia.com
Triumph has introduced a limited-time discount of Rs 10,000 on its 400cc models to commemorate the sale of 50,000 units of these motorcycles worldwide.
Valid until July 31, 2024, this offer reduces the prices of the Speed 400 and the Scrambler 400X to Rs 2.24 lakh and Rs 2.54 lakh (ex-showroom, Delhi), respectively. Triumph exports both models to more than 50 countries, underscoring their global appeal and performance credentials.
The Indian market for premium motorcycles has witnessed robust growth, with brands like Triumph and Harley-Davidson strategically leveraging this trend by offering competitively priced models. The Triumph Speed 400 and Scrambler 400X have particularly resonated with Indian riders due to their blend of affordability and high performance.
Beyond sales figures, the partnership between Triumph and Bajaj Auto has yielded significant enhancements in accessibility. Over the past year, Triumph’s dealer network in India has expanded dramatically, growing from 15 to over 90 showrooms. This rapid expansion now extends Triumph’s reach to enthusiasts in more than 70 cities across the country, bolstering the brand’s presence and ensuring robust aftersales support.
This strategic expansion not only facilitates easier access to Triumph motorcycles but also enhances the overall customer experience, making it easier for riders across India to explore and enjoy these iconic British bikes.
