Tata Curvv Unveiled Ahead of September 2 Launch

Image Source: autocarindia.com

Tata Motors has revealed the production-spec Curvv coupe-SUV in India, offering a range of engine options and advanced features.

Engine Options and Rivals

Engine Choices:

• Two 1.2-litre turbo-petrol engines
• One 1.5-litre diesel engine
• Both manual and automatic gearbox options
  
  Competitors:
• Hyundai Creta
• Kia Seltos
• Other midsize SUVs
  
  Key Features:
• Advanced Tech: 
• Level 2 ADAS
• Segment-first powered tailgate with gesture control
  
  Variants:
• Smart
• Pure+
• Creative
• Creative+ S
• Accomplished S
• Accomplished+ A
  
  Platform: 
• Built on the new ATLAS platform
  
  

  Design and Interior

  Exterior:
• Front design similar to Nexon
• Unique profile with a sharply sloping coupe roofline
• Squircle-shaped wheel arches
• Rooftop-mounted spoiler
• Full-width tail-light
• Dual-tone bumper
  
  
  Image Source: autocarindia.com
  
  Interior:
• Dual-tone burgundy and black theme
• Dashboard and center console from the Nexon
• Four-spoke steering wheel from the Harrier and Safari
  
  
  
  
  Image Source: autocarindia.com
  
  Feature Highlights
  
  Interior Features:
• 12.3-inch touchscreen infotainment system
• Fully digital driver’s display
• Panoramic sunroof
• Reclining rear seats
• Ventilated front seats
  
  Safety Features:
• Six airbags
• ESC (Electronic Stability Control)
• Disc brakes on all four wheels
• TPMS (Tire Pressure Monitoring System)
• 360-degree camera
• Electronic parking brake with auto-hold
• Driver drowsiness alert
• Blind spot monitor
  
  Powertrain Details
  
  Engines:
• 120hp, 170Nm, 1.2-litre three-cylinder turbo-petrol
• 118hp, 1.5-litre diesel
• 125hp, 225Nm, 1.2-litre direct-injection turbo-petrol
  
  Transmission:
• 6-speed manual (standard)
• 7-speed dual-clutch automatic (optional)
  
  Unique Selling Point:
• The Curvv is the only mass-market diesel car in India with a dual-clutch automatic.
  
  Platform
  
  ATLAS Platform:
• Supports various body styles
• Compatible with both petrol and diesel powertrains
• Available with manual and automatic transmissions
  
  
  Pricing and Market Position:
• Pricing Announcement: September 2
• Market Strategy: Tata aims to replicate the success of the Punch and Nexon by making the Curvv a major player in the midsize SUV segment.
  
  Rivals: 
• Citroen Basalt coupe-SUV
• Hyundai Creta
• Kia Seltos
• Honda Elevate
• Maruti Grand Vitara
• Other similarly priced SUVs