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Maruti Brezza Urbano Edition Launched at Rs 8.49 Lakh

Image Source: autocarindia.com

Maruti Suzuki has unveiled a unique version of the Brezza compact SUV named the Urbano Edition, starting at a price of Rs 8.49 lakh. This new model comes with a variety of accessories at a lower cost, making it more appealing and valuable.

Key Features and Pricing

The Brezza Urbano Edition is available in both petrol and CNG versions, targeting the entry-level LXi and mid-range VXi models to enhance their features.

LXi Variant Enhancements

For the Brezza LXi, the Urbano Edition includes several features:

– Rear parking camera

– Touchscreen

– Speakers

– Front fog lamp kit with a decorative touch

– Front and rear skid plates

– Front grille with a decorative touch

– Body side molding

– Wheel arch kit

Each of these features costs Rs 52,370 individually or Rs 42,000 in a kit. However, with the Urbano Edition package, they are available for just Rs 15,000 for the LXi variant.

Image Source: autocarindia.com

VXi Variant Enhancements

The Brezza VXi gets:

– Rear camera

– Fog lamps

– Special dashboard trim

– Body side molding

– Wheel arch kit

– Metal sill guards

– Registration plate frame

– 3D floor mats

These features are priced at Rs 26,149 each or Rs 18,500 in a kit. The Urbano Edition package reduces this cost to just Rs 3,500.

Availability and Discounts

The Urbano Edition is available in both manual and automatic trims for both petrol and CNG engines. Without this package, the Brezza is priced between Rs 8.34 lakh and Rs 14.14 lakh, with additional discounts up to Rs 25,000 this month.

Comparison and Strategy

The launch of the Urbano Edition follows Maruti Suzuki’s approach seen in the recently introduced Dream Series, which added features to the Alto K10, S Presso, and Celerio models to increase sales. The success of the Dream Series led to its wider availability.

Brezza Powertrain and Competitors

The Brezza is equipped with a 103hp, 137Nm 1.5-litre, four-cylinder NA petrol engine. It comes with a 5-speed manual transmission, with a 6-speed torque converter as an optional upgrade. In the compact SUV segment, the Brezza competes with models like the Tata Nexon, Kia Sonet, Hyundai Venue, and Mahindra XUV 3XO.

Conclusion

The Maruti Suzuki Brezza Urbano Edition presents an appealing package of enhancements at a significantly lower price, aiming to boost its position in the competitive compact SUV market. With its enhanced features and competitive pricing, the Urbano Edition is set to attract a wide audience seeking value and style.

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