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Bajaj Inaugurates Manufacturing Plant in Brazil for Dominar Models

Image Source: autocarindia.com

Bajaj Auto has launched its new manufacturing facility in Manaus, Brazil, marking a significant milestone in its global expansion strategy. Initially focusing on producing Dominar models, with plans to introduce Pulsar models later, Bajaj’s vehicles are now available in over 100 countries worldwide.

Spanning 9,600 square metres, the state-of-the-art plant is equipped with advanced manufacturing technology, including cutting-edge engine assembly, vehicle assembly, and rigorous testing facilities. Operating on a single shift, the facility boasts an annual production capacity of 20,000 units. Its strategic location in Manaus capitalizes on substantial fiscal incentives from the State and proximity to crucial supply chains and transportation hubs.

Construction of the plant commenced in June 2023, and within a year, it achieved readiness for production. Initially focusing on sourcing, assembling, and testing Dominar models, the facility has secured ISO certification for its manufacturing processes. Bajaj do Brasil has successfully integrated local suppliers into its supply chain, sourcing essential motorcycle parts and components from within Manaus.

Rakesh Sharma, Executive Director of Bajaj Auto Ltd., highlighted the strategic significance of the new facility, stating, “With the establishment of our plant in Brazil, we have significantly enhanced our local production capabilities to meet demand. Our Dominar brand has enjoyed tremendous success since its launch 18 months ago.”

“The expanded manufacturing capabilities will enable us to expand our distribution network, introduce new products, and better serve the evolving needs of our customers. This plant underscores our commitment to Brazil, fostering partnerships and deeper integration within the automotive sector,” he added.

Looking ahead, Bajaj do Brasil aims to further expand the facility to accommodate increased production capacity, potentially reaching up to 50,000 units annually. This expansion aligns with Bajaj’s broader strategy to strengthen its foothold in the Brazilian market and reinforce its global manufacturing footprint.

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