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Apple Banks on AI for iPhone Upgrades Amid Sluggish China Sales

Photo Credit: Reuters

Apple reported stronger-than-expected iPhone sales for the third quarter and projected further gains, pinning its hopes on artificial intelligence to boost appeal, despite disappointing results in its China market.

In after-hours trading, Apple’s shares increased nearly 1%, outperforming other tech stocks that generally declined.

This fall, Apple is anticipated to unveil what analysts are calling the most significant iPhone software upgrade to date, featuring advanced AI capabilities. This launch comes as competitors like Samsung have been more proactive in introducing similar technologies.

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